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MIT Sloan Teaching and Learning Website

Understanding the user experience is pivotal when launching a new website.

My work involved implementing a 'discovery' phase which included various phases of user testing including: user personas, focus groups, surveys, A/B Testing

Stage 1. Planning

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Stage 2. UX Testing

  • User Personas, Empathy Map 

  • User Journey Map  

  • Focus Groups 

  • 1:1 Interviews, 

  • A/B Testing  

  • Card sorting 

  • Software: UX Tweak, Miro, Zoom 

Stage 3. Reporting

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